THE INTERIORS OF SOCIAL MEDIA
Architecture, Space, and Technology in the 21st Century
The Interiors of Social Media provides a critical exploration of how social media is transforming contemporary architecture, focusing on interior spaces as sites of consumerism, display and mediatization. From the rooms of the most-followed influencers on Instagram, Twitch and Pinterest to the myriad representations of space in contexts as diverse as humanitarian crises, adult content platforms and pet domesticities, the book argues that social media does not merely depict interiors, but actively scripts new spatial types: homes that are both private and hyper-public, domestic and performative, material and algorithmic. Drawing on architectural theory and media studies, the contemporary interior is defined as both an architectural construct and a techno-social apparatus—a fundamental lens for understanding the ethical, political and ecological implications of digital platforms in the 21st century.
Contributions by: Paule Perron, Michela Bassanelli, Damien Greder, Vytautas Jankauskas, and students at HEAD – Genève
Afterword: Marina Otero Verzier
Category: Book. English
Author/s: Javier F. Contreras
ISBN: 978-1-350-53745-3
Architecture, Space, and Technology in the 21st Century
The Interiors of Social Media provides a critical exploration of how social media is transforming contemporary architecture, focusing on interior spaces as sites of consumerism, display and mediatization. From the rooms of the most-followed influencers on Instagram, Twitch and Pinterest to the myriad representations of space in contexts as diverse as humanitarian crises, adult content platforms and pet domesticities, the book argues that social media does not merely depict interiors, but actively scripts new spatial types: homes that are both private and hyper-public, domestic and performative, material and algorithmic. Drawing on architectural theory and media studies, the contemporary interior is defined as both an architectural construct and a techno-social apparatus—a fundamental lens for understanding the ethical, political and ecological implications of digital platforms in the 21st century.
Contributions by: Paule Perron, Michela Bassanelli, Damien Greder, Vytautas Jankauskas, and students at HEAD – Genève
Afterword: Marina Otero Verzier
Category: Book. English
Author/s: Javier F. Contreras
ISBN: 978-1-350-53745-3
(London: Bloomsbury Visual Arts, 2026)
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