THE INTERIORS OF SOCIAL MEDIA
Architecture, Space, and Technology in the 21st Century
The Interiors of Social Media explores how digital platforms are transforming contemporary architecture, focusing on interior spaces as sites of consumerism, display and mediatization. The book argues that platforms such as Instagram, TikTok, Twitch and Pinterest do not merely depict interiors but actively script new spatial types: homes that are simultaneously private and hyper-public, domestic and performative, material and algorithmic. Through a deliberately heterogeneous set of case studies—including celebrity homes, streaming rooms, user-generated video games, humanitarian shelters, pet domesticities and porn interiors—the book demonstrates how social media collapses conventional distinctions between these spaces, linking them through shared regimes of visibility and image construction. In doing so, it reframes the contemporary interior as the defining space of the digital era, where identity, consumption, labor and performance intersect with new forms of technological mediation.
Contributions by: Paule Perron, Michela Bassanelli, Damien Greder, Vytautas Jankauskas, and students at HEAD – Genève
Afterword: Marina Otero Verzier
Category: Book. English
Author/s: Javier F. Contreras
ISBN: 978-1-350-53745-3
Architecture, Space, and Technology in the 21st Century
The Interiors of Social Media explores how digital platforms are transforming contemporary architecture, focusing on interior spaces as sites of consumerism, display and mediatization. The book argues that platforms such as Instagram, TikTok, Twitch and Pinterest do not merely depict interiors but actively script new spatial types: homes that are simultaneously private and hyper-public, domestic and performative, material and algorithmic. Through a deliberately heterogeneous set of case studies—including celebrity homes, streaming rooms, user-generated video games, humanitarian shelters, pet domesticities and porn interiors—the book demonstrates how social media collapses conventional distinctions between these spaces, linking them through shared regimes of visibility and image construction. In doing so, it reframes the contemporary interior as the defining space of the digital era, where identity, consumption, labor and performance intersect with new forms of technological mediation.
Contributions by: Paule Perron, Michela Bassanelli, Damien Greder, Vytautas Jankauskas, and students at HEAD – Genève
Afterword: Marina Otero Verzier
Category: Book. English
Author/s: Javier F. Contreras
ISBN: 978-1-350-53745-3
(London: Bloomsbury Visual Arts, 2026)
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